Mobile Dating

July 19th, 2018

Valentine’s Day I heard an interview with the CEO of Plenty of Fish or POF as my newly single, dating friend calls it.

Markus Frind, CEO of Plenty of Fish, mentioned during the interview that they have seen a major change in the way people use POF over the last year. He wrote a blog post about it:

The web is dead, Its all about mobile…

In the last year POF has gone from having no mobile apps to 3 Billion pageviews a month on apps & 300 million visits and our mobile traffic continues to grow at 3% a week. In comparison the website has been around since 2003 and only has 160 Million visits a month and 4 billion pageviews. To give a sense of how quickly mobile is taking over online dating 40% of our signups are now via a mobile device in the US up from under 10% at the start of last year. Ipad usage grew 88% in one month from December 2011 to Jan 2012.

Given our current growth POF is probably going to be 60-70% mobile by the end of the year. Now most people think that mobile is just for young people, that is simply not true, we are already majority mobile for 30-40 year olds in the US and in a few months 40-50 is going to be majority mobile in the US.

I find this very interesting and not really surprising, given the time I spend on my own iPhone on other apps. Since I am well-past the dating scene I had not given thought to the ‘dating apps’ out there. Over lunch my friend’s iPhone was constantly giving her updates from the POF app that drew her away from our conversation.

The growth in the usage of their mobile app is at a crazy pace for POF and you can bet this will have impact on mobile networks. I look forward to seeing some updated studies from the analysts on the growth in network demand!