Alliance Corporation Hires Senior Sales Executive Larry Roth, Located in Dallas, Texas

July 19th, 2018

WAYNE, NJ – March 31, 2016 – Alliance Corporation, a leading manufacturer and distributor of wireless infrastructure products, today announced that it has added senior telecom sales executive Larry Roth to its US Wireless Infrastructure sales team.

‘Larry brings Alliance a excellent combination of industry experience, strong relationships and essential sales skills. Located in Dallas, Texas near the Telecom Corridor, he is well-situated to work with the major OEMs and large contractors that are involved with next generation mobile network builds,’ says Dave Perry, Senior Vice President, Wireless Infrastructure for Alliance Corporation.

Larry is a successful senior sales executive and entrepreneur with a 30-year track record of building high-growth businesses in fast-paced markets. His sales experience includes roles at large multinational manufacturers, telecom distributors and his own sales representative firm. Most recently, Larry has worked with manufacturer Radio Frequency Systems and previously, a telecom distributor. He was instrumental in the development of business with a large telecom contractor working on a project to build out 28,000 sites in 6 markets.

Mr. Roth says, ‘Alliance has a lot of key strengths: Tier 1 product lines, the ability to ‘turn on a dime’ and react to customer requirements quickly, and the interest to make sure the customer is served in the best way possible. It’s an exciting opportunity to bring these to the market here in Texas.’

About Alliance Corporation

Alliance is a leading full-service, value-added distributor and manufacturer of products and solutions, including cabling, assemblies, antennas, and related active and passive connectivity componentry to support wireless, broadband, broadcast and wireline networks. It partners with industry-leading vendors to deliver complete wireless solutions for a number of industry sectors, including education, government, healthcare, transportation and utilities. It designs wireless networks and supplies its customers with everything they need to address key infrastructure challenges. For more information, visit

Media Contact:

Lisa Traverse
Alliance Corporation
(905) 817-9267