Alliance Announces Appointment of Kenneth Farrell Senior Vice President Sales, Wireless Infrastructure USA

July 19th, 2018

WAYNE, NJ – September 2, 2016 – Alliance Corporation, a leading manufacturer and distributor of wireless infrastructure products, today announced that it has appointed Kenneth Farrell as Senior Vice President Sales, Wireless Infrastructure US

Mr. Farrell was born into a telecommunications family, moving around the mountain region of the western US following his father’s 35 year career with AT&T. During college Ken also joined AT&T, working in every possible job that could be had including working as a cable splicer, telephone operator and an installation/repair technician. After graduation he began working with AT&T Network Systems, leading to an east coast move where he started work as a Product Manager in the pioneer wireless telecom business. Ken moved into a sales role and progressed to more responsible roles within the organization, eventually leaving AT&T as Head of Sales for Global Emerging Markets. In 2011 he joined Radio Frequency Systems (RFS) as President of its North American operations.

‘I am thrilled to announce the addition of Ken to the Alliance management team,’ said Ron Moss, President of Alliance Communications. Ken brings tremendous experience and knowledge of the US telecommunications market and I believe that, coupled with his strong relationship with customers, will help diversify and grow our US business.’

‘This is such a terrific time to join Alliance’, Farrell says. There’s a wonderful collaborative and flexible work environment and focus on growth at the company that is refreshing and exciting. Our industry is also going through some big changes with the movement towards 5G, Heterogeneous Networks and Internet of Things. It’s fun to be a part of it all, a brand new exciting venture and I look forward to the challenge ahead.’

About Alliance Corporation

Alliance is a leading full-service, value-added distributor and manufacturer of products and solutions, including cabling, assemblies, antennas, and related active and passive connectivity componentry to support wireless, broadband, broadcast and wireline networks. It partners with industry-leading vendors to deliver complete wireless solutions for a number of industry sectors, including education, government, healthcare, transportation and utilities. It designs wireless networks and supplies its customers with everything they need to address key infrastructure challenges. For more information, visit

Media Contact:

Lisa Traverse
Alliance Corporation
(905) 817-9267